ROI of Social Media ebook | Guy Powell, Steven Groves, Jerry Dimos | 9780470827444
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The ROI of Social Media uncovers the tactics and tools used by the largest and most successful corporations and agencies to monitor and measure the return on their investments in social media. Guy R. Powell, Steven W. Groves and Jerry Dimos have done the hard work to uncover and reveal the secrets the big boys use so you don't have to.
It includes an 8-Step process for marketers to set up their social media metrics and calculate ROI and a readily referenced 'Media Engagement Framework' that encompasses traditional and social marketing in a holistic approach.
Case studies cover large and small consumer marketers, large and small business-to-business marketers, and social media tools developers in the US, Europe & Asia. The case studies include companies from Asia, Europe and North America and markets as diverse as fast moving consumer goods (FMCG), consumer packaged goods (CPG), media, technology and ecommerce.